Whom Do We Trust?

This past week, Reader's Digest released a nationwide, 1,000+-respondent poll managed by a marketing research firm called The Wagner Group. The poll's purpose was to find out which people and ideals have most earned the confidence of Americans, thus the name, "Reader's Digest Trust Poll." This spawned a list of "The Most Trusted People in America," which contained some surprising results. The magazine's press release about the list explains how the polling worked:

Reader's Digest compiled a list of more than 200 American opinion shapers, leaders and headline makers from 15 highly influential professions and presented it to more than 1,000 Americans, a representative sample of adults living in the United States, asking them to rank each name on how trustworthy they thought each individual was. Trustworthiness was determined by integrity and character, exceptional talent, drive to personal excellence, internal moral compass, message, honesty and leadership.

In other words, the list of individuals from which respondents had to choose were pre-selected by the marketing research firm, pre-biasing the results, and the responses were, of course, entirely subjective and based on the public face of the shaper, leader, or headline-maker. That being the case, the individuals listed as "trusted" may not in fact be trustworthy at all but just appear to be so from what (little) the respondents know about them. In the end, then, the list itself is meaningless—more of a popularity poll—but it does give some insight into the American psyche.

Liz Vaccariello, Reader's Digest editor-in-chief and chief content officer, provided her assessment of the poll and list to ABC's "Good Morning America" co-anchor Robin Roberts, who happens to be the list's most trusted woman on television:

The poll results were fascinating, fun and shocking. We trust because it feels good, but putting our faith in the wrong place often carries a high price. While the list showed what Americans think about those they see regularly in the news, on television and in movies, our poll also revealed that we put our trust in do-gooders, that tweets do not always equal trust, and that we trust people we know more than anyone famous.

As she indicates, the poll behind the list reveals that most people trust their doctors (77%), "spiritual advisors" (71%), and their children's teachers (66%) more than any public figure, but the difference is slight. Sixty-five percent of Americans find actor Tom Hanks—the highest-scoring public figure—to be trustworthy, followed closely in spots two through four by actors Sandra Bullock (63%), Denzel Washington (62%), and Meryl Streep (61%). Five actors in all made the top-ten (these four plus actress Julia Roberts), and ten more actors slotted in lower on the list. Unbelievably, these scores made movie acting the most highly trusted profession in the survey! Now we know why actors feel so free to spout their frequently extreme views on the issues of the day: A good majority of Americans trust them and their opinions.

That is just the influence of the big screen. While so-called legendary silver-screen actors fill the top slots, those who appear on television may just have even more sway due to the sheer number of TV personalities on the list. Television anchors, journalists, and talk-show personalities—such as the aforementioned Robin Roberts, as well as Ellen DeGeneres, Diane Sawyer, Brian Williams, Rachael Ray, Katie Couric, Barbara Walters, Whoopi Goldberg, Anderson Cooper, Oprah Winfrey, Christiane Amanpour, George Stephanopoulos, Scott Pelley, Kelly Ripa, Steve Harvey, Savannah Guthrie, Matt Lauer, and Shepard Smith—fill a disproportional number of spots.

This television dominance continues outside of the news category. Americans seem to love both TV doctors and TV judges, as the names of doctors Mehmet Oz, Sanjay Gupta, Travis Stork, Nancy Snyderman, Richard Besser, David Drew Pinsky (Dr. Drew), Phil McGraw (Dr. Phil), and Deepak Chopra and judges Judy Sheindlin and Joe Brown all rated highly. (In fairness, all nine Supreme Court justices also made the list, but most of them placed lower than the TV judges.)

Only one significant Christian minister finds a place on the list: Billy Graham at number 67. A Jewish rabbi, Arthur Schneier, who received the Presidential Citizens Medal, appears at number 48. Of conservative political types, only Condoleezza Rice (#68) and Steve Forbes (#97) made the list, but on the other end of the spectrum, Michelle Obama (#19), Madeleine Albright (#23), Jimmy Carter (#24), Colin Powell (#32), Hillary Clinton (#51), and Barack Obama (#65) did. A fair number of Nobel Prize winners, corporate executives, and sports figures round out the list.

These results suggest that Americans do not really know what trustworthiness is or how to identify it in a person's character. As the Reader's Digest editor noted, Americans "trust because it feels good" and "we put our trust in do-gooders." In other words, they place confidence in people who provide them emotional satisfaction and seem to have good intentions. Those whom they trust do not necessarily have to be honest, dependable, faithful, or responsible (all synonyms of "trustworthy"). In fact, Americans are willing to put their trust in people that they do not really know—except for what has been pre-packaged for them to see on their movie or television screens. In essence, they trust a manufactured image, a lie (consider Habakkuk 2:18 in this light).

The Bible contains a great deal about trust, although it does not always use the word. The New Testament uses "trust" infrequently, but it employs a broader, more important term quite often: "faith." Trust is a major facet of faith—along with belief, submission, agreement, hope, and others—and in this vein, trust means "to have faith in another because one is convinced of his reliability." Ultimately, we can trust God because He is the gold standard of reliability. Zephaniah 3:5 says of God and His righteousness and justice, "He never fails." His love never fails.

People, though, are a different story altogether: They let each other down with regularity in small things and large. In Micah 7:5, the prophet warns, "Do not trust in a friend; do not put your confidence in a companion; guard the doors of your mouth from her who lies in your bosom." If in these times of unbelief we should be wary of those closest to us (see Mark 13:12), how much more should we distrust the flickering image of someone on a screen?

Human beings are inherently untrustworthy due to being full of a grasping, self-centered nature that always seeks to put itself in the best light and in the best situation when the dust settles. We have a treacherous heart (Jeremiah 17:9), one that cannot be fully trusted. As the psalmist writes in Psalm 118:8, "It is better to trust in the LORD than to put confidence in man." He is the only One truly worthy of it.

What Does It Say?

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• What does it say about a nation that makes an icon of a woman whose only claims to fame are to have posed nude for a magazine, married a nearly nonagenarian billionaire, had a drug problem, and had a string of affairs?
• What does it say about a nation that legally murders over a million unborn children each year?
• What does it say about a nation that, during a time of war, essentially ignores multiple millions of illegal aliens—statistically shown to increase crime, lower wages, and burden government budgets—yet hounds smokers, drinkers, and eaters of trans-fats?
• What does it say about a nation that spends upwards of $85 billion on gambling each year, more than its citizens spend on the combined sales for amusement parks, spectator sports, movie theater admissions, and video games?
• What does it say about a nation that indulges in pornography to the point that the industry's known revenues, over $12 billion, roughly double those of all three major U.S. television networks?
• What does it say about a nation that goes out of its way to offend and hassle its own citizens rather than profile its enemies?
• What does it say about a nation that evicts God from public schools, public spaces, and essentially all public life yet allows blasphemies to be uttered dozens of times each hour on its public airwaves?
• What does it say about a nation that uses its deployed volunteer army, composed of a broad spectrum of dedicated, patriotic soldiers, as pawns to gain political power?

In aggregate, what these statements of the current situation in the United States reveal is a profoundly sick, confused, and hypocritical society. They expose America as a nation adrift, unmoored to any firm system of beliefs or even of ethics, rocked and buffeted by every new wave of trouble, and at the mercy of cultural winds and currents out of any quarter. In short, it reveals a nation in crisis—in every sense of the term. Yet, too few of us seem to have noticed.

Our fourth estate, whose job it is to inform the nation about what is going on, has succumbed to one of two—or both—failings: 1) The media have changed the emphasis of their reporting from information to entertainment, and/or 2) they have deliberately or unknowingly incorporated partisan biases into their products, becoming organs of political rather than national interests. While it can be argued that from its earliest days, the American media have been partisan, so nothing has changed, today's news outlets have far greater reach and persuasive abilities than did their nineteenth-century counterparts. Whatever the argument, the result is that the typical citizen is unaware of the depth of America's crisis. The news—even the hyped, slick, up-to-the-second product aired 24/7 on multiple stations—has to compete for attention with situation comedies, dramas, movies, video games, and the Internet, and it loses miserably.

America's political representatives fare little better, if better they are. A statesman or -woman who really had the nation's best interests at heart would not be afraid to take a principled stand against its troubles and to inspire patriots to overcome them. But there are no statesmen or -women, just politicians, desirous of reelection and the accumulation of personal power. We see no truly American leadership from the White House, Congress, the Supreme Court, or really anywhere, for that matter. In Washington, grandstanding on the Sunday morning news programs or engaging in bitter partisan fights over silly line items or amendments to a bill is what passes for "leadership" these days. And politicians wonder why so few Americans vote?

Christian ministers from coast to coast have virtually rolled over and played dead. Rather than let their voices ring from their pulpits, decrying the rise of so many blatantly anti-Christian cultural trends, they have weakly submitted to their fears of losing their weekly take at the offering basket, and busied themselves in the terribly important work of overseeing the installation of big screens and the latest sound equipment for the Christian rock band that plays during the contemporary service. Worse, most of the mainline churches have backpedaled on biblical morality to the point that they are difficult to label as even nominally "Christian." They may proclaim Christ as Lord, but they proclaim little that He believed and preached.

Finally, and tragically, the most important leaders in America have also abrogated their responsibilities: parents. American dads and moms have spoiled the few kids that they have, buying them whatever they want, instilling in them little sense of responsibility or self-discipline, and letting them make too many critical decisions on their own. Instead of being parents, they have desired to be best friends with their children, who have, frankly, walked all over them, aided and abetted by big business and the entertainment industry. Thus, the culture caters to the youth, attempting to fulfill all their fantasies without truly considering whether or not they are beneficial for them or their country. With a bit of backbone, parents could have slowed or even stopped the cultural decline, but it is far too late now.

What does it say about a nation that lacks both the heart and the leadership to stop itself from committing suicide? God says of such a situation in Isaiah 3:11-12: "Woe to the wicked! It shall be ill with him, for the reward of his hands shall be given him. As for My people, children are their oppressors, and women rule over them. O My people! Those who lead you cause you to err, and destroy the way of your paths." In short, He says we are headed for a fall.